Tech-free wearable makes every seat ergonomic to improve posture

Tech-free wearable makes every seat ergonomic to improve posture

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

Sitting is apparently the new smoking, so it is no wonder we have seen numerous products offering to help repair the damage done by uncomfortable and unsupportive seats. Systems such as LUMOback and Valedo use sensors and bluetooth technology to monitor posture and gamify physical therapy but BetterBack goes against the grain, shunning smartphones and algorithms in favor of an affordable low-tech posture trainer.

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