Teen reality series created by phone company takes place only on social media
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Platforms such as Visual SyncAR and SonicNotify have already attempted to offer more to TV viewers through interactive channels. Now @SummerBreak is the first reality series that is broadcast solely on social media feeds, enabling followers to interact with the characters. Developed by telecoms giant AT&T, advertising agency BBDO and interactive media company The Chernin Group, the series follows a group of high school seniors spending their last summer together, and is produced in the vein of "structured reality" series such as Jersey Shore and The Only Way Is Essex. Rather than the traditional route of broadcasting episodes on TV,…
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