Texas-based car rental company will offer just a single make, model and color

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We've seen plenty of car-rental innovations over the years, including FlightCar, which rents out vehicles left in airport parking lots. More recently, however, we came across Silvercar. In a nutshell, the Texas-based company plans to rent out just a single color, make and model of car – the silver 2013 Audi A4 – and use mobile technologies to take the hassle out of the rental process. Now gearing up for an end-of-year launch, Silvercar's goal is to “reinvent the airport car rental experience by addressing critical friction points with advances in Web, wireless, mobile and vehicle technologies,” in the company's…

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