Text service is everyone’s on demand personal assistant

Text service is everyone’s on demand personal assistant

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There are services to help consumers buy their dinner ingredients, platforms to help them source elusive clothes and apps to help them pay their utility bills — but a new text service called Magic may mean that no-one ever needs to use any of them again. Magic is the personal assistant you don’t even have to speak to, promising to source and deliver anything the customer wants, on demand — as long as its legal.

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