Texting ads to shopping carts
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A new form of in-store marketing lets advertisers place their messages right between shoppers' hands, on shopping cart handles that have been modified by Modstream. Messages are wirelessly streamed to a small screen in a hard plastic case that replaces the standard shopping cart handle. Advertisers and retailers log on to modstream.com to enter their messages, selecting stores where they want their message to appear. Messages can be run across a complete chain or targeted to specific regions, stores or times of day. Since the messages can be changed on the fly, it's easy to adapt the ads for short-run…
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