In Thailand, app alerts sleepy drivers and directs them to coffee outlets

In Thailand, app alerts sleepy drivers and directs them to coffee outlets

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Getting products to consumers at the exact moment they need it is an art in the marketing world, and we recently saw Douwe Egberts’ Bye Bye Red Eye campaign succeed at doing just that – automatically offering free coffee to passersby who yawned. Now Thailand’s Drive Awake initiative is targeting drivers who show signs of sleepiness, directing them to the nearest Café Amazon-branded outlet to refresh.

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