Thailand billboards can be used to build homes when they’re not in use
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We recently wrote about one innovative use of billboards – the Scribe Billboard – which housed the artist while they worked on designing a new commercial. Taking a philanthropic approach, Thailand's The Other Side campaign has modified road-side advertisements so they can be repurposed into homes for poor people in the country. Conceived by BBDO Bangkok for Thailand-based DIY store HomePro, the creators of the initiative realized that those who can't afford proper accommodation were using old advertisement boards as makeshift walls for their homes. Instead of its usual road-side billboards, HomePro called on the creative agency to build more…
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