Thailand’s Elite Privilege Club

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Thailand's marketing-savvy government continues to make waves. A while ago, we reported on plans to open hundreds of Thai restaurants around the world, in an elaborate franchise scheme set up by the Thai Department of Export both to promote Thai food and act as physical tourist brochures around the world. Now, targeting high net-worth individuals around the world, the country's Tourism Authority has introduced a loyalty scheme, called the Thailand Elite Privilege Club. A world's first, membership (which comes with the Thailand Elite Card) earns card holders benefits and discounts all over the kingdom, ranging from fast-track immigration at Don…

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