The art of conversation – communication as an essential skill

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This is the third of five articles written by Springwise and brought to you by UPS. For new business founders beginning to find their feet communication is an essential tool to equip themselves with. This encompasses everything from good working relationships with co-founders and employees, to engaging in regular conversation with customers. 1. Communicating with your user base is important, of course, but business founders should be avoid simply bombarding users with information. A high number of social network followers does not automatically translate into loyal customers. David Hillier, founder of Donate Your Desktop found this when building up his…

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