The World’s Most Valuable Social Network
We first covered the World’s Most Valuable Social Network back in July, which operates as a global reach-out to missing children. The operation works by motivating social network users to donate their online profiles to the company. Currently confined just to Canada, whenever a child goes missing a call-out post is broadcast across all the donated profiles to help spread the message as quickly as possible. Communications Manager, Becky Scheer, has been overwhelmed by the response from the public: “We have welcomed over 2,700 Facebook networks and 550 Twitter networks donated so far, and counting. With over 3,200 networks signed up with the Most Valuable Network, our reach is over a million people.”
These numbers are no surprise to Becky, who believes the network’s success so far is due to the simplicity of the action it requires from its users. “Anyone who has a child in their life can empathize and support the work that we do to find missing children and bring them home. We believe people have strongly supported our Most Valuable Network tool because they can immediately see how their simple act of donating their Facebook or Twitter feed can make such a powerful difference. We hear from people every day who want to help our work in searching for missing children, and this tool gives them an opportunity to make a meaningful contribution that is easy and doesn’t require any additional commitment.”
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