New fashion label only available to those who donate blood

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Fashionistas love exclusivity, but usually it's all about who you know, or how much you're willing to spend. Creating a twist on limited editions is The Red Rail, a new Dutch fashion label that's only available to blood donors. The first Red Rail collection was presented at the Amsterdam Fashion Week last Friday, and consists of 20 unique outfits by 18 up-and-coming designers. Since the number of items is limited, The Red Rail will use a lottery to pick 20 winners. Over the next six months, people can select their favourite outfit, donate blood, and then send an email to…

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