Thermal billboard can detect a fever
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Interactive billboards are providing interesting new ways for brands to connect with consumers. We have already seen a yawning advert used to advertise coffee, and a smart Russian billboard that hides a secret advert from the police. Now, the Theraflu Thermoscanner, created by Saatchi & Saatchi and GSK, measures the temperature of passers-by to determine whether or not they have the flu. The Theraflu billboard, created to advertise cold and flu medicines, uses a live thermo-scanner camera to enable viewers to determine whether or not they have a fever. When a pedsetrian stands in front of the billboard their thermal…
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