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Three minutes of happiness

Retail

Japanese stores offer cheap-and-chic retail therapy for recession-sufferers.

Opportunities

Three Minutes of Happiness has no branches abroad, which means creative entrepreneurs could consider spending some money on a roundway ticket to Tokyo to check out the concept, and then spread some happiness on a global scale

Japanese stores offer cheap-and-chic retail therapy for recession-sufferers

The economy and job market getting you down? Japan has been in a slump for years now, which goes a long way explaining the success of Tokyo-based Three Minutes of Happiness (part of Japanese ‘Five Foxes’ group). Three Minutes of Happiness stores sell design-heavy, extremely affordable ‘recession chic’ necessities, from clothing items to kitchen utensils, dished up in the colorful setting of a massive ice-cream shop. Real ice cream is available as well: sister company ‘Comme Ça’ has in-store ice-cream shops.

Opportunities

Three Minutes of Happiness has no branches abroad, which means creative entrepreneurs could consider spending some money on a roundway ticket to Tokyo to check out the concept, and then spread some happiness on a global scale

Website: www.hoop.ne.jp/topics/three/three_top.htm

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