Tinder for jobseekers uses swipe action to personalize search results

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Google is the most comprehensive search database in the world, but the mass uptake of smartphones has rendered their extensive page-by-page search results clunky and overwhelming. Working on the premise that mobile users need fewer, more accurate results, Adswipe is an advanced search technology, designed specifically for mobile, which provides personalized results powered by an intuitive swipe action — similar to that of the hugely successful dating app Tinder. Although Google personalizes search results based on the user's search history, the 10 results per page format is far from ideal for mobile users — which make up 40 percent of…

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