Personalized trading cards feature members’ own pets

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Much the way Virginia's Lucky Dog contest gave pet owners a way to see their favourite canines featured on the state's lottery tickets, so Toki Poki gives members of its social network a set of trading cards featuring their own pets. Billing itself as “a portal for pets and their people,” Los Angeles-based Toki Poki aims to help animal lovers share stories and resources, raise awareness and learn about events, products and services. A lifetime membership fee of USD 30 gets members an online pet profile with bio, photos and the ability to link to friends and make comments. Even…

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