In Tokyo, bananas are the first ‘edible wearables’
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.
Dole Japan have been sponsoring the Tokyo marathon since 2008, handing out their nutritious bananas to runners to help them regulate fluid and energy levels during the race. But this year, Dole will apparently be giving the fruit a high-tech makeover, providing two marathon runners with what they have proudly named ‘the first edible wearable‘ — a GPS-powered banana with an LED display that integrates the latest fitness tech into the high potassium snack.
Spotted another good idea???
Join our network and earn rewards