In Tokyo, bananas are the first ‘edible wearables’
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Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.
Dole Japan have been sponsoring the Tokyo marathon since 2008, handing out their nutritious bananas to runners to help them regulate fluid and energy levels during the race. But this year, Dole will apparently be giving the fruit a high-tech makeover, providing two marathon runners with what they have proudly named 'the first edible wearable' — a GPS-powered banana with an LED display that integrates the latest fitness tech into the high potassium snack. We at Springwise suspect Dole Japan may be poking fun at the wearable trend with this one, although recent advancements such as biodegradable organic LED technology…
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