Tools for women
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
In March of last year, we spotted Tomboy Tools' dedicated home improvement tools for women, and Home Depot's home improvement night classes for girls and women, which were just two examples of how even the most conservative, male-dominated industries are discovering that there's another 50% to their target audience. What happened since? Well, for one, we spotted Barbara Kavovit, (a.k.a. Barbara K), a former head of a major New York City construction firm, who right now seems to be Tomboy's main competition. Her business in her own words: "do-it-yourself home repair and home improvement tool kits take away the 'fear…
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