Innovation That Matters

Top 10 ideas from Marketing & Advertising over the last 12 months


We've picked out our top ten Marketing & Advertising articles from the last year on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future.

1. In Singapore, loyalty card rewards coffee fans for being disloyal
Read more about Be Disloyal »
2. Fashion brand offers discounts based on a shopper’s social influence
Read more about Volga Verdi »
3. Google flu prediction model used for mobile ad campaign
Read more about Vick’s campaign »
4. Pop-up store sells chocolate for good deeds, not money
Read more about The Generous Store »
5. In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times
Read more about Emart’s campaign »
6. At London bus stop, interactive ad shows different content to men and women
Read more about Plan UK’s campaign »
7. Mexican retro sneaker brand relaunches with free shoe exchange
Read more about Panam’s shoe exchange »
8. Insurance company recruits existing policyholders to advise potential customers
Needle Read more about If’s campaign »
9. Alarm clock app rewards users for guessing which city’s sounds they wake up to
Read more about Lufthansa’s Anywake app »
10. Deliberately late pizza deliveries raise awareness of world hunger and money for charity
Read more about ONIRIA/TBWA campaign »