Touch-screen tram stop ad lets restaurant patrons reserve a table

Touch-screen tram stop ad lets restaurant patrons reserve a table

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If Chicago bus stops can be used to serve up warm soup samples on cold winter days, then why shouldn’t a busy tram stop in Helsinki let passers-by make a reservation at a nearby restaurant? That, indeed, is now the case thanks to an interactive installation by Finnish ad agency HeyDay for local restaurant Ravintola Lämpö.

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