Touchscreen voting station enables Helsinki residents to have their say on new gallery
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We've already seen how versatile the crowdsourcing model can be for gauging popular opinion across a range of industries — from fashion sites to local cinemas. Now residents of Helsinki, Finland, have been given the chance to have their say on whether the government should allow the Guggenheim Museum to build a new gallery in the city, thanks to Facebook-style voting stations set up by advertising agency HeyDay. Working with outdoor advertising firm JCDecaux, the company has set up two booths featuring touchscreens close to the site where the New York art institution is planning to develop a USD 184…
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