Tourist Board uses artistic QR codes to promote city tours

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The Hong Kong Tourist Board has come up with a unique way to encourage tourists to visit the City's Old Town Central area: QR codes. Rather than just putting up the traditional black and white QR code though, the Tourist Board have transformed them into colorful pieces of art. People then simply scan the codes for one of four tours of the area. The Central district is made up of four distinct areas: Tasting Hong Kong, Crazy for Art, Treasure Hunt and Time Traveler. When you scan in the code it links to the Hong Kong Tourist Board website, where…

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