An influencer marketing platform aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement all in one system
Spotted: Built to help marketing and communication teams with daily management of their influencer programs, Traackr is positioned to assess the past performance of influencers and determine if they are a good fit for a brand. It also provides analytics to help marketers quantify the impact of influencers, measure both earned and paid campaigns and benchmark companies against competitors.
Pierre-Loic Assayag, CEO of Traackr, said: “Influencer marketing has reached an inflection point for many brands and management is now demanding a more sophisticated measurement of the impact of influencer marketing on businesses, which will ultimately result in delivering a better ROI.”
Global brands such as Microsoft, L’Oreal, SAP, Travelocity, Honda and the Coca-Cola Company are already using Traackr to structure and grow their influencer marketing programs across departments and geographies.