Ten examples of brands dishing up details on food origins
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This is the fifth and final post in a series of articles on traceability. Written by Springwise, and supported by IBM. Check out our previous posts on informing consumers about child labour, milk tracking by a Swedish dairy, a registration service for product recalls and supermarkets offering increased food traceability, or read more about building a smarter planet. _________ For today's post, we've collected examples of ten food brands that give consumers access to information on the origins of their products' ingredients. While these efforts are baby steps toward true traceability — and critics are somewhat justified in their assertion…
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