Transylvanian music festival takes payment in blood

In an effort to address the blood shortage in Romania, Untold festival traded blood donations for free tickets to the event.

Romania18 Sep 2015
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Tickets to music festivals can be prohibitively expensive, so patrons often trade voluntary work such as collecting rubbish for free entry. But earlier this summer, Untold Festival in Romania took an unusual approach and launched its Pay with Blood scheme. In an effort to address the blood shortage in Romania, the organizers announced they would give discounted tickets to anyone who donated blood at one of the country's 42 blood transfusion centers, in the run up to the event. Only 1.7 percent of Romania's population donate blood, making it second to lowest in Europe. Untold Festival, which took place for…

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