Innovation That Matters

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Trend explained

A no-nonsense, jargon-free guide to the latest concepts and buzzwords in innovation and sustainability – from the metaverse to ‘climatarianism’

Read our latest Trend Explained features below

Trend explained The metaverse

The metaverse

The metaverse is proving difficult to define. Should we perceive it as an opportunity or a threat? What does it entail? And why is it so attractive to potential users?

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Trend explained climatarianism


There are a huge number of different diets – paleo, mediterranean, high protein, low fat, low carb, low protein, and everything in between. But consumers are increasingly becoming specifically interested in diets that have a positive impact on climate change

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Trend explained NFTs


NFTs are often shrouded in mystery since it is hard not to view them as anything other than abstract entities functioning within a digital landscape.

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