In Ghana, mobile billboard doubles as free school bus
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In some parts of Africa, children must walk as many as 10 km to get to school, making consistent attendance a challenge. At the same time, the African advertising industry is growing faster than any other in the world — almost 20 percent annually. Add those two facts together, and you can see the rationale behind TriKademiK, a new brand butler effort launched earlier this year through French firm Instinct's Socially Intelligent Marketing program. As part of its effort to promote advertising platforms that provide a service to needy communities, Instinct in February launched its pilot TriKademiK effort in Ghana…
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