Sympvertising & samples help launch new Maxwell House brand in Dubai

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If warm soup and a heated bus stop are the way to Chicago-area commuters' hearts, then coffee, cupcakes and fun are probably a good choice for catching the attention of recession-beleaguered office workers. Such, indeed, proved to be the case earlier this year, when Kraft Foods' Maxwell House launched its new Trio coffee brand in Dubai. Throughout the months of May and June, the brand targeted Dubai office workers with free "Trio Time" office parties, available for the asking thanks to a campaign developed by OgilvyOne Middle East. Once securing their employer's permission, office workers needed only register online and…

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