Launched a few weeks ago, Pink Choice is a review website for gay and lesbian travellers. The company was founded by the owners of two successful gay guesthouses in Massachusetts, who were frustrated by the lack of relevant information when planning their own holidays. While TripAdvisor and other online travel review communities feature a wealth of user-generated information about hotels and holiday destinations, no such website exists specifically for a non-straight audience. Pink Choice aims to feature the most reliable, honest and trusted reviews exclusively for gay and lesbian travellers seeking first-hand information about gay-friendly accommodation worldwide. Besides encouraging members to post reviews and rate hotels, Pink Choice will also hand out annual Pink Choice awards, that will be presented to hotels, guesthouses and inns that have provided the very best in gay and lesbian accommodation. Based on conservative estimates, the American gay and lesbian community alone represents a USD 65 billion travel market (source: Community Marketing, Inc). Which makes Pink Choice seem like a very smart move. The website currently only features a few dozen destinations, and the number of reviews is very limited. Time for users to start generating content!