Limited edition laptop sleeves, each with a story to tell

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Planned scarcity is a well-known tactic for increasing a product’s appeal, and a new Australian venture is taking full advantage of that strategy with its collection of strictly limited-edition designer laptop sleeves. Launched in July 2009, Melbourne-based Tropical Howie caters for consumers seeking a more creative protective covering for their laptop over the bland offerings that dominate the market.

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