Limited edition laptop sleeves, each with a story to tell

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Planned scarcity is a well-known tactic for increasing a product's appeal, and a new Australian venture is taking full advantage of that strategy with its collection of strictly limited-edition designer laptop sleeves. Launched in July 2009, Melbourne-based Tropical Howie caters for consumers seeking a more creative protective covering for their laptop over the bland offerings that dominate the market. Each eye-catching Tropical Howie design is limited to 750 sleeves; and Tropical Howie's website displays the numbers remaining. Adding to their uniqueness, the designs feature an accompanying story—some of them quite risqué—printed on the inside of the sleeve. There are currently…

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