Innovation That Matters

Try-before-you-buy service only charges customers for the clothes they keep


Try is a Google Chrome plugin that enables customers to try out multiple garments at home for 10 days and only pay for the ones they keep.

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Where clothing is concerned, a customer can never really tell if a garment is going to fit properly without trying it on. Many e-commerce sites offer very favorable returns policies for just this reason, but a new platform called Try is taking it a step further — enabling customers to essentially borrow clothes from some of their favorite brands for up to ten days, before paying only for the ones they want to keep.

After installing the Try Button onto their Google Chrome browser, users can continue with their online shopping as normal. Then, anytime they come across an item from a participating brand, the Try button will pop up next to the ‘Add to Cart’ button. Customers can order up to five items to try at once, which will be sent to them directly from the retailer. After up to ten days of test-driving the garments, the customer can visit the ‘Orders’ section on the Try website. Here they can inpute the tracking numbers of unwanted items, before posting them using pre-paid return labels. Only at this point will the user be charged for the garments they are keeping.


Try is already working with e-tailers including Asos, J.Crew, Nike and Zara and they are adding new partnerships all the time. Users can get additional Try points by recommending the service to friends and by completing purchases. The service is currently in invite only Beta, and only operating in North America. We saw a similar try-before-you-buy scheme from a perfumier, but Try is the first tool that can be integrated into existing online stores. What other consumer items will benefit from more lenient returns policies?



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