Tryvertising & flickering flames

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Firevault is a hybrid retail setting: part fireplace showroom, part chic cocktail bar and restaurant. Tryvertising is all about brands letting consumers try out their wares in a relevant setting. So, how does a manufacturer of fireplaces go about this? A few years ago, British CVO opened a restaurant in London, where customers can enjoy drinks or dinner by one of the company's designer fireplaces. CVO's Firevault is an inviting space that displays the fireplaces far better than an ordinary showroom could. Each table has its own fireplace or firebowl, giving potential buyers plenty of time to get a feel…

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