Tryvertising in a tube

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Touted as Europe's first beauty testing program, recently launched Brand New You Tube sends subscribers a tube full of beauty products to test. (The venture is related to Brand New You magazine, not YouTube.) Customers sign up for GBP 20 + 4.95 shipping and handling, and are promised at least four beauty products worth a total of GBP 80 or more, delivered to their door. Brands that have signed up so far include Nivea, Lush, L'Oreal, Elizabeth Arden and L'Occitane en Provence. The price seems a bit steep, especially since customers are required to fill out a questionnaire about the…

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