TRYVERTISING intermediairies

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Last month's edition of our other newsletter TRENDWATCHING.COM introduced the TRYVERTISING trend: how consumers are increasingly becoming familiar with new products by actually trying them out in a relevant setting, for free or for a small fee. These real world product placements (think everything from strategically placed samples to a Mini Cooper that comes with your hotel room) work particularly well in environments of 'voluntarily captive audiences' like waiting areas, business lounges, and work spaces. So if hotels, airports, offices, even cruise ships (easyCruise anyone?) are serving as try-before-you-buy alternatives to advertising, who's going to intermediate between venues and manufacturers,…

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