In Tunisia, app relays armchair soccer fans’ cheers into the stadium

ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Life Hacks', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

We’ve already seen France's Fliike enable physical stores to demonstrate the extent of their online following with a real-time Facebook like counter. Now the Mobilizing the 12th Man campaign has shown how stay-at-home soccer fans can make their support felt in the stadium, with an app that taps the crowds to raise the volume of pitch-side speakers. Developed by marketing agency Memac Ogilvy, the idea came about after the Tunisian government banned crowds from turning up to stadiums to support their teams in the wake of the Arab Spring. However, the difference those fans can make to matches has earned…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.