In Tunisia, app relays armchair soccer fans’ cheers into the stadium
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We’ve already seen France's Fliike enable physical stores to demonstrate the extent of their online following with a real-time Facebook like counter. Now the Mobilizing the 12th Man campaign has shown how stay-at-home soccer fans can make their support felt in the stadium, with an app that taps the crowds to raise the volume of pitch-side speakers. Developed by marketing agency Memac Ogilvy, the idea came about after the Tunisian government banned crowds from turning up to stadiums to support their teams in the wake of the Arab Spring. However, the difference those fans can make to matches has earned…
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