During TV ad breaks, platform sends companion ads to second screens
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Second screens are causing a problem for television advertisers — while they're spending money broadcasting their spots during popular TV shows, audiences are largely using it as an opportunity to check their phones or do something more interesting on their mobile devices. Aiming to solve this problem, Xaxis Sync is a new platform that pushes content from TV commercials into mobile advertising in order to regain the attention of consumers who turn to their mobile during ad breaks. The system works when TV viewers get out their smartphone or tablet during a commercial break. If they load an app which…
Spotted another good idea???
Join our network and earn rewards