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While there are some detractors who believe that social media activity doesn’t translate into sales, there are others trying to find ways to monetize online interactions. We’ve already seen Soldsie enable its users to purchase items with a facebook comment, and now Brazil’s SKY television subscription service has launched #SkyRec, allowing Twitter users to record shows with a retweet.

Created in collaboration with AgênciaClick Isobar, the aim of the service is to engage the increasing portion of TV viewers who are being distracted by the internet. Customers are first required to log into their SKY account through the company’s website, in order to link their membership details with their Twitter handle. The service’s Twitter account tweets regularly about upcoming shows and customers who see a tweet about a show they want to record simply retweet the message, along with the hashtag #SkyRec. The user’s home recording device will then be automatically configured to record the program. The video below explains more about the campaign:

The scheme raises awareness of the SKY television programming schedule for those online, successfully engaging them with the service while they’re busy using an alternative entertainment medium. It also serves to promote the company among the followers of its customers, as well as enabling tweeters to share the TV shows they like with friends. Are there other ways to leverage hashtags for purposes beyond their traditional use?

Spotted by: Raymond Neo