Tweet an endangered emoji to help save real animals

Tweet an endangered emoji to help save real animals

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Seventeen of the animals depicted as emojis are critically endangered species. To raise awareness and money for these much loved creatures, the World Wildlife Fund has launched the #EndangeredEmoji campaign — just in time for today’s Endangered Species Day. To sign up, users simply retweet WWF’s campaign message. Then, every time they use one of the icons in a tweet, EUR 0.10/GBP 0.10 will be suggested as a donation to the cause. Participants are given the option to increase or decrease the total amount to be donated every month.

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