Twist-and-release vitamin water
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Last year we wrote about VIZcap, a bottling innovation that lets consumers release vitamins and other supplements into bottled water just before they drink it, and now a new line of health drinks has launched based on much the same idea. Los Angeles-based Activate Drinks, which debuted earlier this spring, is a line of vitamin-enhanced waters that don't get mixed until the consumer is ready to drink them. Working on the premise that vitamins deteriorate in water over time, Activate Drinks are packaged in bottles featuring a special top, similar to the VIZcap, in which the vitamins and other supplements…
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