Innovations That Matter

Design-your-own rings engraved with custom fonts

Fashion & Beauty

Jewelers have long given customers the ability to personalize rings with custom inscriptions, but typically there are few options in the way of fonts. Whereas most engraving options offer a limited choice among Courier, Futura or Edwardian Script, Typerings lets users choose from eight fonts — or upload their own. The brainchild of Dutch Alphabeth, Typerings is a personalized jewelry website on which consumers can choose from myriad silver, white gold or yellow gold rings and then have them engraved on the outside using the typeface of their choice. A selection of eight unconventional fonts are available on the site from Dutch type foundry Underware; alternatively, users can upload their own. Either way, Typerings’ 3D web technology gives visitors a way to view their designs from every angle before ordering. The laser-engraved rings are made to order by Aller Spanninga–one of the Netherlands’ oldest goldsmiths — and delivered worldwide within 12 days. Pricing starts at EUR 165 or USD 199. Even after all these years, there appears to be no stopping the design-your-own train. How is your brand helping consumers make your products their own?



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