In the UAE, coffee chain's cup sleeve is printed with the hour's top headline - Springwise

Innovation That Matters

Springwise

Innovation
Publishing & Media
In the UAE, coffee chain's cup sleeve is printed with the hour's top headline

In the UAE, coffee chain's cup sleeve is printed with the hour's top headline

Publishing & Media

Recognizing that reading a newspaper often goes hand in hand with drinking coffee, Y&R Dubai adapted coffee chain Tim Hortons' coffee cup sleeves into an advertising medium for Gulf News.

Sign in or buy a plan to view this innovation

emblazoned on napkins office coffee cups beer-bottle tags a new campaign

6th June 2012

Website: www.yr-dxb.com

Contact: www.yr-dxb.com/yr-contact

Download PDF

Read Next

Agriculture & Energy

Specially-developed soil sustains live plants in bus stop ad campaign

Food & Drink

In Brazil, ad campaign brands fruit with special molds

Nonprofit & Social Cause

With ad-sponsored desktop backgrounds, consumers fundraise for charity

More innovations