Online book ambassadors create pre-release buzz
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
It’s more or less generally acknowledged by now that traditional advertising can no longer hold a candle to social media buzz. That’s why we’ve seen bloggers so often wooed with free food and other rewards, and it’s also why California-based marketing firm Attack created the Underground Book Club.
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