A fintech makes a clever play for creative types
UK-based fintech ANNA has launched a bank card that miaows when you make a contactless payment. London design agency PSK came up with the design. Some three hundred cats auditioned for the role. In the end, the designers chose a cat named Pickles. The miaow, according to the company, serves as a reminder to think carefully about spending. The card itself is silent, but an associated app notification miaows.
ANNA says the fun design caters to its target audience – creative freelancers and small business owners. It also reflects ANNA’s mission to make banking and financial services seem less threatening.