UK t-shirt site offers refunds, with no return required

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We recently saw Swedish denim brand Nudie foster brand loyalty through goodwill gestures with its Jeans Repair Shop, where customers can get their pair repaired for free. Now online t-shirt store Dicky Ticker is enabling customers who aren't happy with their purchase to receive a full refund and also keep the goods. Based in the UK, the site offers a range of pop culture graphic tees that retail for a standard price of GBP 12.99. Because online consumers can't check the quality or the fit of the shirts before they order, the company has introduced a goodwill returns policy whereby…

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