Ultra-personalized banking

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Like My Postbank Cards, which we wrote about last year, Garanti Bank's Flexi Cards allow customers to personalize the look of their bank cards. But Garanti takes the concept a bit further: customers can develop their own banking product. Flexi Cards are Visa cards that let the cardholder make a few key decisions, allowing them to set over ten parameters. When applying for a card, customers can manipulate variables like reward rates and types, interest rate and card fee. The rewards system is especially flexible, not only letting customers determine reward ratio and type (cash or points), but also enabling…

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