Underpants alarm clock wakes women up with a buzz

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Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.

For those who have trouble waking up in the morning, there are two methods to help them. The first is punishment, used by apps such as Wake N Shake — which doesn’t turn off if users don’t shake their smartphone hard enough. The second is positive reinforcement, encouraging sleepers to rouse by giving them something to look forward to. Little Rooster is firmly in the second camp, being a vibrating device that women pop between their legs at night to get a pleasant wake up call in the morning.

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