University acceptance packs are replaced by ‘Snaps’
Snapchat has over 150 million daily active users. Millennials (those currently aged 16-35) make up its largest demographic, totaling 70% of its entire user base. The app evidently has its fanbase hooked, revealing that on average its users spend 25-30 minutes a day on its platform. Because of its user demographic, Snapchat is the chosen platform for initiatives looking to engage young audiences. In February, we wrote about NextGenVest, an app dispensing financial advice to students via Snapchat. Now, the University of Wisconsin Green Bay (UWGB) is letting potential students know they’ve been accepted using the app.
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