Up, up and away and CO2 neutral | Silverjet
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An all-business class carrier that started flying between London Luton and Newark's Liberty International Airport last week, Silverjet is the first airline to become carbon neutral. While several airlines and (online) travel agencies offer carbon dioxide offsets as part of their booking process, Silverjet is the first airline to make a carbon offset contribution mandatory. A smart and sympathetic element is that customers receive carbon offset points, which they can invest in a number of Verified Emission Reduction projects. This actively involves customers with offsetting, making the contribution seem less like an additional tax and more like a charitable donation.…
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