Urban billboard ad repurposed as rain catcher in community garden

ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});

We've seen billboard ads repurposed for other uses, and we've seen a billboard that captures drinking water. Now combining a bit of both concepts, natural beauty company Burt's Bees recently donated an old billboard ad to a school for reuse as a rain catcher. Last year Burt’s Bees created an interactive billboard featuring thousands of tear-off product coupons to promote a new line of hydration cream. Originally placed in Minneapolis, the billboard has since been donated to the urban gardening students at Durham School of the Arts in North Carolina. Repurposed as a rain catching system, the billboard captures more…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update