Uruguay taps soccer fans for a new, crowdsourced Olympic t-shirt

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There are few lengths to which sports fans will not go to help promote their favorite teams, including even coughing up the cash to crowdfund them. Now, Uruguay's Ministry of Tourism and Sport is tapping fans of its winning soccer team for their creativity instead – specifically, it's soliciting fan-created images to include on a brand-new Olympic t-shirt. Late last month the Ministry launched a new Facebook application inviting fans to upload photos of blue sky, the color of which plays a central role not just in Uruguay's flag but also its soccer team's color and nickname “La Celeste.” Dubbed…

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