In the US, iPhone app sends real-time offers to shoppers in-store

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Being asked to share personal details, contact and credit card information can often be the barrier that stops customers from opting-in to offers, news and updates from brands. New app Brouha may have found a solution to this, with an anonymous presence-based mobile messaging platform, that allows stores and hotels to send real-time information to a customer’s phone as soon as they enter the premises.

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